Here's a simple way to use "No Results, No Pay" radio advertising and build traffic for your website. Step #1 - Understanding "PI" - Per Inquiry Advertising. Radio has a unique ad

Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertise

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Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle! What is it? The fa

First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising. What I have found today is that onlin

As the newsletter market becomes increasingly more competitive, it's important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information a

Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciat

There simply is no other form of advertising that is as effective as ezine advertising. Think about what the good ezines do. They offer information, education, and entertainment to readers. They tar

Being the Public Relations' Director for a major, online holistic journal, I often find myself brainstorming new and creative ways of marketing, and making our site not only visitor/client-friendly, b