As you begin marketing and promoting your online business you are going to run into some unbelievable advertising opportunities. Generally speaking if the ad offering sounds too good to be true--It is

he Value Of A Hit By this, I mean, what is a hit worth to you? (By hit, I mean one unique visitor or user session.) Compute this number by dividing total sales amounts (gross profits) by the number

Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an

I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com. PWC is an online resource guide for coupl

Newspaper advertising is a tremendous source of new business that for so many businesses doesn’t ever reach its true potential. These 3 steps will help you change that forever! You’re ab

There is no such thing as Free Advertising. Yep, you read right. There is NO such thing as FREE Advertising. The only kind of advertising you can get is inexpensive or expensive, good or bad, but yo

There are pro's & con's to both Pay-Per-Click advertising and optimizing for natural search engine traffic. PPC advertising has many great benefits. First of all, you get your traffic going quic

An unfortunate byproduct of the pay per click advertising business is click fraud. Many people with an online business spend large amounts of money on pay per click advertising only to discover that

Advertising is the life blood of any business, no matter how big or how small. No advertising usually means no business. Large companies have an almost unlimited source of advertising dollars. Small b

Today’s Quick Tip answers the question “What is advertising?” “Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable